The U.S. Cards Advertising role sits within Citis Client organization in the Marketing and Franchise Development group. Our mission is to bring U.S. Personal Banking products to life through powerful and engaging creative supporting Citis mission of enabling growth and progress.

The new hire will play a key role in developing and executing best-in-class upper and mid funnel advertising creative to drive acquisitions for the Cards business with a focus on influencer integrations. We are seeking a creative thinker with a passion for storytelling and brand building grounded in measurable business results.

Responsibilities:

Partner with key stakeholders across products to execute against Cards business objectives, support acquisitions and platform engagement for Citis credit card business

Collaborate cross-functionally with agency, above-the-line media, PR, and social media teams to develop and manage influencer content supporting a range of business lines and products

Write clear and concise briefs for agency partners and vendors; provide direct and actionable direction and feedback

Proactively solve issues to ensure consistent breakthrough, relevant, consumer-centric creative; apply diversity principles to ensure advertising is representative of the customers we serve

Conduct qualitative and quantitative research including consumer sentiment research, positioning strategy and communications/advertising development as needed

Be a go-to expert on Citis Global brand guidelines and relevant product playbooks and the application of those guidelines to all advertising

Own risk and control practices by proactively identifying weaknesses and collaborating cross functionally to mitigate risk and prevent and resolve issues with urgency

Manage legal and compliance reviews and approvals to ensure all output and record storage is regulatory and policy compliant

Diligently communicate and manage timelines and deadlines

Track agency hours and budgets, process production invoices as needed

Develop presentations and reports for senior management and stakeholders

Keep abreast of the latest consumer, industry, and competitive trends

Qualifications:

Strong understanding of social media platforms, trends, and best practices

Excellent communication, negotiation, and relationship-building skills

Analytical mindset with proficiency in data analysis and reporting

Experience in brand strategy, positioning development, copy and messaging development

Strong understanding of full funnel marketing dynamics and integrated campaigns, with experience across multiple media channels

Proven history of success in delivering high quality work in a fast paced and dynamic environment

Effective & collaborative team player with proven ability to manage multiple projects simultaneously

Must possess strong curiosity and ability to deal with ambiguity

Education:

Bachelors/University degree, Masters degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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